Privacy Policy
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| At Fresh Roast Pte. Ltd. (“Fresh Roast” or “we”), our customers’ privacy is important to us and we are committed to safeguarding all personal information securely. This privacy policy (“Policy”) describes how this information is collected, used, stored and collaborated within our website or when purchases of products or services are made on Fresh Roast. |
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| This Policy is subject to updates that reflect ongoing developments in our business and compliance with applicable laws. All updates to this Policy will be published on our website for clarity. |
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| Fresh Roast does not retain personal data longer than necessary except when required legally. For this Policy, the term “personal data” shall be described as it is in the Personal Data Protection Act 2010 (“PDPA”), which itself may be subject to amendments or supplementation from time to time. |
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1. Personal data collected by Fresh Roast Pte Ltd may include:
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- Full name
- Residential or mailing address
- Electronic mailing (email) address
- Mobile or home telephone number
- Internet IP address, browsing history, and other online activities (e.g. online shopping)
- Photographs and video recordings from Fresh Roast’s retail stores or events/roadshows/campaigns
- Profile photos or videos from Instant Messaging and Video Call Apps (e.g. WhatsApp, WeChat, LINE)
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2. Collection of Personal Data
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| Personal data collected by Fresh Roast will only be used or disclosed for the specific purpose(s) it was collected unless required or authorised under the PDPA or other applicable laws. |
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| Fresh Roast may collect personal data via: |
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- Online user account registration/account update/checkout forms
- Survey or feedback forms
- Photographs taken during events/roadshows/campaigns in partnership or association with Fresh Roast
- Online chat on Fresh Roast’s website
- Verbal communications with Fresh Roast staff
- Correspondence or electronic mail (email)
- Feedback submissions
- Messages posted on Fresh Roast’s social media platform(s) (e.g. Facebook)
- Closed-circuit television at Fresh Roast’s retail stores or premises
- Third-party business partners or associates of Fresh Roast
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| In addition to the above, Fresh Roast may use the following technology to collect information automatically: |
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- User activity on Fresh Roast’s website
- Web beacons, clear pixels, or pixel tags
- Cookies
- Flash Cookies
- Visitor Declaration Form
- Analytical tags
- Web server logs
- Instant Messaging Apps (e.g. WhatsApp, WeChat, LINE)
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| Data will only be used for purposes deemed reasonable by Fresh Roast. Depending on the services required or utilised, these may include: |
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| Services |
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- Internal records
- Identity verification
- Home and/or online delivery order processing and execution
- Enhancing website shopping experience on Fresh Roast
- Facilitating purchase payments and refund processing
- Responding to and handling inquiries, complaints, and feedback
- Disputes or discrepancy resolution
- Other actions related to services, products, or goods sold by Fresh Roast
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| Communications |
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- Marketing information dissemination (e.g. promotions, products, services, news, business operation updates, and developments) from Fresh Roast and our partners
- Surveys regarding customer satisfaction with Fresh Roast’s products and services
- Publishing customer’s compliments and feedback
- Relaying information regarding reasonable transaction discrepancies or recovery of personal belongings in Fresh Roast’s premises
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| Security and developments |
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- Managing safety and security of Fresh Roast’s premises and services
- Performing business analysis
- Complying with applicable laws and regulations or to assist law enforcement
- Assisting relevant authorities in contact tracing
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4. Disclosure of Personal Data
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| Fresh Roast will not disclose, share, transfer, sell or rent personal data to third parties without consent of its owner. However, Fresh Roast reserves the right to disclose relevant data elements when engaging third-party service providers to facilitate its business operations and service provision. Data may be disclosed to the following organisations and others: |
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| Service Providers |
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- Telecommunication companies
- Banks
- Courier service companies
- Data Intermediaries
- Information technology companies
- Auditing companies
- Payment vendors
- Credit card companies
- Public relations agencies
- Legal firms
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| Government Ministries or Law Enforcement Agencies |
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| Fresh Roast will take reasonable measures to ensure that data is disclosed only to organisations that are legally bound to comply with the PDPA. |
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5. Security of Personal data
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| Fresh Roast has in place reasonable security measures to protect personal data in Fresh Roast’s possession or control from unauthorised access, collection, use, disclosure, modification, or deletion. Fresh Roast’s internal customer database system is only accessible by authorised personnel and is stored on a server protected by firewall and password. Physical access to the server is also limited only to authorised personnel. |
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| As Fresh Roast is not able to screen every link leading to other websites including its business partners or associates, Fresh Roast cannot take full responsibility for any website content, security, or privacy policies outside of its jurisdiction. |
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| Nevertheless, appropriate security measures are in place to protect personal information from unauthorised access, use, or disclosure although it is impossible to guarantee the complete security of personal information. |
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6. Link to other websites
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| Fresh Roast’s website may contain links to other websites of interest. However, Fresh Roast cannot take responsibility for data in relation to actions taken after leaving Fresh Roast’s website through these links, as Fresh Roast does not have any control over websites. Therefore, it is recommended that users exercise caution and peruse the privacy statement applicable to the website in question. |
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| For: |
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- Questions or feedback relating to your data or this Policy;
- Requests for access and/or corrections to your data; or
- Withdrawal of consent for the use of your data as stipulated in this Policy,
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| Contact us via our website or email us at enquiry@freshroast.com.sg |
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